Engage Consumers with Online Sweeps

Looking for a great way to engage your customers while driving traffic to your web site? Look no further than an online sweepstakes or giveaway.

When properly planned and executed, a sweepstakes can help build a connection with consumers, while ultimately encouraging a purchase or desired action.

LIVESTRONG Fitness is an example of one brand that's doing it right. Its "18 Days of LIVESTRONG Fitness" sweepstakes gives consumers a chance to win cool LIVESTRONG merchandise, as well as a Grand Prize of a treadmill or indoor cycle. The promotion, which kicked off today and runs through the end of the year, is inteneded to build excitement for the new line of LIVESTRONG Fitness equipment, which launched at Dick's Sporting Goods this fall.

So what are some of the benefits of conducting your own online sweepstakes?

• Generate increased traffic to your Web site


• Positive engagment with your brand


• Viral opportunities (pass along to a friend)


• Opt-in database for future marketing efforts


• Increased sales


• Increased brand awareness

Do you need some help coordinating your next online sweepstakes or giveaway? If so, give us a call at 262.789.7630, 133.