LIVESTRONG Fitness Equipment

One of our long-time fitness clients (Johnson Health Tech North America) is launching a brand new line of LIVESTRONG-branded fitness equipment this fall at Dick's Sporting Goods. Celtic's PR team is handling the launch of the new product line. We're conducting media relations activites to generate editorial coverage in consumer magazines, newspapers, Web sites and TV outlets nationwide. We're also partnering with media outlets to do product giveaways, sweepstakes and other promotions. If you're interested in partnering with LIVESTRONG, give us a call. Let's put something together!

Too Tired

Timex recently did a survey of 1,122 Americans 18 and older asking them about their outdoor participation habits. The study found that most people would love to spend more time outdoors, but often are too tired or over programmed with work and errands to go outside.

Most people stated that they see the value in being outside (i.e. stress relief, feel happier, etc), but other things just get in the way. As crazy as this may seem, it's a reality for most people...including myself. All too often, we let "life" get in the way of enjoying the outdoors.

As summer continues to tick away, I encourage everyone reading this post to turn off your computer and GO OUTSIDE! Life is too short to ignore the simple pleasure of walking in the park, riding your bike or just playing outside with your kids.

I also encourage you to take this information to heart as you market your products and services to outdoor enthusists. It's easy to get off track thinking that your consumer is outside climbing the nearest mountain or hiking the AT, when it fact, many consumers view the "outdoors" as playing in the backyard or going to a local park. Make sure you develop products that match the current reality of outdoor participation.

PharmacalWay.com

We're excited to announce the launch of Wisconsin Pharmacal's new corporate web site. Our primary goal with the site is to quickly educate people about the corporate brand, the funnel them to individual brand pages where they can get detailed information about products. The site's simple, clean design helps to accomplish this goal.

In addition, the site ties all the brands back to Wisconsin Pharmacal, which helps to sell the company's complete line of products and positions the company as a one-stop-shop for outdoor health and safety products.

It's a Wrap!

The 2009 Coleman® Repellents Road Show is complete. We traveled six states in four days followed by an extended stay at Outdoor Retailer Summer Market in Salt Lake City.

Our journey took us through the great states of Wisconsin, Illinois, Missouri, Kansas, Wyoming and Utah. We saw some amazing sights and met some fantastic people along the way.

Hats off to our promotions team for putting together a succesful road show and congratulations to Wisconsin Pharmacal on the launch of Coleman® insect repelents. It's been an amazing journey!

To follow the Road Show, check out our blog.

New Home for Ice Age Trail Alliance

The Ice Age Trail Alliance (IATA) "officially" opened the doors to its new office on Saturday, July 18th with a ribbon cutting ceremony and open house. Similar to the Appalachian Trail's main office in Harpers Ferry, West Virginia, the IATA's main office is now directly located on the route of the Ice Age National Scenic Trail.

As a corporate friend of the IATA, all of us at Celtic are thrilled. If you're ever near Cross Plains, Wisconsin, be sure to stop by and check out their new digs (2110 Main Street - Cross Plains, WI)

Better yet, next time you're in Wisconsin, be sure to get out and take a hike on the Ice Age Trail itself. The trail's route winds more than a thousand miles, and is one of only 11 National Scenic Trails in the country.

- Kurt

Outdoor Retailer Show

Celtic's PR/promotions team is on the ground at Outdoor Retailer Summer Market in Salt Lake City. We'll be passing out Coleman insect repellent samples outside the Salt Palace Convention Center today and tomorrow...stop by to see us.

Open Air Demo

Spent the day at Open Air Demo promoting Coleman's new line of insect repellents and sunscreens. It was a gorgeous day at Pineview Reservoir in Odgen, Utah. The place was packed with people demoing kayaks, trail running shoes, sunglasses and more.

Green Sidewalks

I was reading Adweek online this afternoon and came across an interesting story about a company called GreenGraffiti. They use a high pressure water hose and stencil to blast brand messaging into dirty sidewalks. Pretty clever. Domino's pizza is using the company to promote its American Legends pizza on sidewalks in L.A. Always cool to see new out-of-home advertising ideas.

Road Trip!

We're hitting the road...literally! Celtic is coordinating the 2009 Coleman Repellents Road Show, which kicks off July 15 in Jackson, Wis. and concludes July 18 in Salt Lake City, Utah. The tour runs through the great states of Wisconsin, Illinois, Missouri, Kansas, Colorado, Wyoming and Utah.

The Road Show will visit historial landmarks, roadside attractions and other fun destinations during the four-day, cross-country trek. To follow all the fun, check out one of the following sites for live updates, photos and video:

Coleman Repellents Road Show Blog

Twitter

Faceboook

We hope to see you on the road!